Digital Marketing Programme for Practice Groups
Digital Marketing Programme for Practice Groups (DMP) is our flagship service, and the place we encourage new clients to begin working with us. It is a unique package of web design and online marketing services designed to generate new client enquiries for single-specialism boutique law firms and practice groups within large commercial firms.
DMPG is a structured programme to help you get the most out of marketing online. The programme might be suitable for your legal practice if it could benefit from any of the following:
- Help to express your unique value, showcase your expertise, and distinguish yourself from competitors.
- Deeper understand of your audience so you can craft marketing messages that resonate with potential clients.
- Clear guidance on choosing the tools and tactics best suited to the personalities in your team.
- Practical help to plan a content strategy and get the most out of your writing and speaking efforts.
- First-class design to improve the way clients perceive and experience your brand online.
Diagnosis and Strategy
We begin the process with a 3 hour diagnostic workshop in your offices. Combined with our own research in to your market we make recommendations on how your firm can use micro sites, social media, thought leadership content, email, and online advertising to deliver a consistent stream of new business enquiries.
This diagnostic work is delivered in 4 weeks, and is presented in the form of the Diagnostic Research and Strategic Guidance Manual for ease of reference. In it you will learn how to streamline your marketing processes and distribute the work amongst the members of your team best suited to delivering results in each area.
The second part of programme is the implementation phase. This lasts from 8 - 12 weeks depending on the complexity of the design and development work required.
The final deliverables of the programme are a practice group microsite (or the firm’s main website in the case of boutiques) along with all the supporting elements, such as social media assets and email templates, you need to launch a fully integrated digital marketing programme for your team.
A Complete Package
DMP is ideal for practice groups and firms who want to make the most of the opportunities available online but who don’t know where to start. It is probably not useful if you already have a plan and just need an agency to bring your ideas to life.
For clients who wish to wish to maximise the return on fee-earner effort through a dedicated support package, we offer Total Digital Support. For a fixed monthly fee it includes goal setting and performance monitoring, fee-earner coaching, and on-demand practical assistance whenever you need it.