Every engagement begins with a phase of diagnostic research and strategic guidance. It is our equivalent of due diligence and it ensures the design process is based on firm foundations. The deliverable at this stage is a written report reviewing your current situation. We call it The Book. It contains details of your target audiences and an appraisal of the various option available to you. Most importantly, it outlines a recommended course of action, and gives a week-by-week plan for getting things done.
A visit to your website is likely to be the first interaction a potential client or new recruit has with your firm. Since 2009 we have been completely focused on developing expertise in legal sector marketing. We are quick to diagnose the issues facing your firm, leaving us free to spend more time developing the solutions.
The website is the beating heart of the graduate recruitment operation, along side a dazzling array of supporting print material. We help firms develop campaigns that appeal to people just starting out in their careers, but which remain consistent with the culture of the firm as a whole.
Websites for pro bono and CSR projects must primarily meet the needs of the benefiting organisation. That doesn’t necessarily mean there can be no promotional benefits to the firm. Isaac Parker help firms express their soft side and make a genuine contribution to society, without loosing sight of business goals.
Ideal for boutique firms, individual lawyers and practice groups in large firms, blogs can play a huge role in raising a firm’s profile online. Our blog packages help law firms get off to a flying start and are available with weekly coaching for lawyers new to publishing online.
Email campaigns are a marketers dream being both relatively cheap and highly measurable. Our system makes choosing templates and editing content a breeze. Delivery, open and click-through rates are measured as standard and presented in an easy to read dashboard.
A good website is never finished. It constantly evolves and adapts to the current needs of your firm. Even though we design website that you can manage yourself, it can still be reassuring to have expert advice on hand when you need it. With our monthly support contracts we proactively monitor your online marketing leaving you free to get on with your day-to-day job. Results and progress are reported back via a monthly teleconference.