The five goals of law firm websites
Posted on 4 January 2011
Design Planning
You can spend hours crafting and refining the aims and objective for your firm’s new website, but when it comes down to it, there are only five that really matter:
Increase the number of enquiries
How many of the people who visit your new site go on to make contact to discuss engaging the firm?
Increase the quality of enquiries
Does the new website deliver enquiries from people who meet your criteria for an ideal client in terms of budget, authority to purchase, need for services you offer, time frame and cultural fit?
Increase number of enquiries converted to clients
Of the enquiries that meet your quality criteria, how many then go on to actually engage the firm’s services?
Increase revenue per client
Are new clients spending more money with your firm since the new website went live?
Increase client loyalty
Is client turnover reduced?
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