Law Firm Web Marketing Health Check

This Health Check quiz is designed to help you evaluate your existing website and identify areas for improvement. Grab some paper and a pen, answer the questions and add up your score at the end.

1. Competitive Review

1.1 Can you name your 10 closest competing firms?
(10 points)

1.2 Have you identified the strengths and weaknesses of each competitor?
(10 points)

1.3 Have you benchmarked your website against your competitors in terms of:
(5 points each)

• Positioning
• Search Engine Optimisation
• Application of Brand
• Lead Generation

2. Positioning

2.1 Does your firm have a clearly articulated, differentiated claim of expertise?
(25 points)

2.2 Is that claim of expertise is published on the homepage of your website?
(25 points)

3. Law Firm Branding

3.1 Does your website’s branding accurately represent the culture and personality of your firm? Evaluate you branding in terms of:
(10 points each)

• Visual apprearance (colour, layout, imagery).
• Tone of voice (words on the page).
• Visual appearance and tone of voice are applied consistently.

4. Homepage Handicap

4.1 Does your home page contains a Flash animation in combination with the words “Click to Enter Site”.
(Loose 25 points)

4.2 Does the first sentence on you homepage begin “[Firm Name] was founded in 19…”?
(Loose 25 points)

5. Lead Generation

5.1 Do you publish any of the following, and do you collect contact information from the recipients in the process?
(10 points each)

• Newsletter
• Thought Leadership
• Original Research
• Enquiry Form

6. Optimisation Strategy

6.1 Have you identified all the important keywords people use to search for the tyeps of services you provide?
(25 points)

6.2 Have you optimised every page of content for:
(5 points each)

• title tags
• meta description
• urls
• headlines
• body copy

6.3 Are your most important documents only available as PDF downloads?
(Loose 25 points)

7. Systematic Process for Content Production

7.1 Have you identified all the types of content your law firm might need to publish online?
(10 points)

7.2 Have you identified all the events that could trigger the need to produce content?
(10 points)

7.3 Have you delivered training to everyone in your firm who is involved in content production?
(10 points)

7.4 Do you have in place support services to help content producers? Do your staff have easy access to:
(2 points each)

• Copy-writing
• Photography (stock library or staff photographer)
• Research / News Feeds (PSLs, librarians, and/or databases)
• Graphics Production (for graphs, charts, etc)
• Translation

8. Social Media

8.1 Have you considered using any of the following social media platforms?
(2 points each)

• LinkedIn
• Facebook
• Twitter
• YouTube
• Lawyrs

8.2 Are you active on at least one social network?
(5 points)

8.3 Have you won clients or recruited staff through social networking this year?
(5 points)